Keyword research. Our on-site SEO process always begins with keyword research. We do the homework to figure out what your potential customers are searching for to make sure we’re targeting the biggest and best audience that we can.

For example, if you’re a plumber in Louisville, Kentucky, should your primary keyword be something like “plumbers in Louisville, Kentucky” or “Louisville plumber”? While these terms may seem interchangeable, you might be shocked to learn that there are more than three times as many searches for the first of those two searches!

Our team will meticulously go through your site page by page to make sure each critical page targets a unique set of valuable keywords to maximize your coverage in search.

Content optimization. Once we know what keywords to hit, our team will make page-by-page recommendations on the key elements of your pages to specifically target those critical keywords. We’ll make adjustments to your page titles, meta descriptions, headings, body copy, images, and more while keeping in mind recent trends like voice search so that your content is optimized for all the ways people are searching.

When necessary, we’ll suggest the creation of new pages to take advantage of untapped opportunities that we discover during our keyword research process.

Technical SEO. As a contractor, you know how important it is to make sure that everything is working smoothly when you finish a job. Nobody wants an air conditioning unit that takes forever to cool down their home, right? Technical SEO works similarly, Google knows users don’t want to deal with a website that takes forever to load or is difficult to use and has made it an important ranking factor in their search algorithm.

We know what Google’s looking for and run your site through a rigorous set of tests to determine where you’re hitting the mark and where you might be coming up short. Elements we look at in our technical review include:

• Device compatibility. The numbers show that most people perform searches on their phone, we make sure your website design is “mobile-friendly” and works across all platforms.
• Site speed. Users don’t have time for sites that take forever to load and Google has set specific standards they want sites to meet for speed.
• Crawl errors. Does your site have broken links or missing images? We’ll use our own crawlers to identify and fix these issues.
• Structured data. For local contracting businesses, structured data is a way to use embedded code in your site to feed specific information to Google about your business location, hours, and pricing.

Content marketing. Potential customers can spot a stale website in an instant. We work with many of our clients to create an ongoing content calendar to produce fresh and relevant content that your users are interested in. We research topics that we know people are interested in and use our SEO knowledge to optimize each blog post or article to help your site continuously increase traffic. This not only helps you grow traffic, but makes you look like a subject matter expert in your industry and gives you a constant flow of content you can share out on social media.

Competitive analysis. You’re probably not reading this if you’re beating all of your local competitors in the rankings, so we take a close look at your top competitors and identify what they’re doing to be successful. We’ll thoroughly review your local competitive landscape to assess how you stack up and formulate an SEO strategy to get you to the top.