Last month my esteemed colleague Adam Henige wrote a blog post about the desired skills to get a job in the SEO industry. I thought the post brought out some […] Read More
Posts By: Joe
Using the Ad Preview Tool in PPC and Local SEO
Of all of the tools available in search marketing, the one that I use quite a bit in both SEO and PPC is the Ad Preview Tool. The Ad Preview […] Read More
Launching a New Site? PPC Items You Should Keep in Mind
There are many good blog posts out there about SEO considerations when launching a new website — and for good reason. One of the largest problems that clients bring to […] Read More
Keyword Matching and the KET
I am guilty of sometimes being an over protective parent with my campaigns. I can lock down and restrict my keywords to the point where I may be missing out […] Read More
Is Google AdWords Support Keeping Up with the Product? My Customer Experience.
This post highlights my interaction with the AdWords support staff in regards to a client issue I encountered last week upon the launch of a time-sensitive campaign. As the Google […] Read More
Combating The “Not Provided” Google Analytics Issue With Paid Search
Ok. We in the search industry have complained, we have moaned, we have groaned. From agencies to industry gurus to in house experts. It doesn’t matter. Google is taking away […] Read More
Google Analytics vs. Yahoo vs. MSN…who’s right?
Analytics superhero (and one of my five favorite people I’ve never met in person) Avinash Kaushik wrote a marvelous blog recently about reconciling conflicting data between different platforms. Reading it, […] Read More