The COVID-19 pandemic has the world on pause, with most of the population in-home quarantine. People stuck at home are now turning to the internet to keep themselves busy; there’s […] Read More
PPC Tips for Plumbers
Plumbers are considered essential businesses and are still able to perform critical services during the COVID-19 crisis. Most plumbers are not marketers, they are focused on providing repair service when […] Read More
Source vs Medium in Google Analytics
When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Everything You Need to Know About FAQ Schema
If you have a question, but don’t know the answer, you’re very likely going to turn to Google. Heck, you might have even asked Google what FAQ schema is and […] Read More
Understanding the locality of accounting SEO
One of the fun parts of doing SEO is playing with new tools and there’s never a shortage of them. Of course, the reason for so many new tools is […] Read More
Exit Rate vs Bounce Rate in Google Analytics
When poking around Google Analytics, you may have found side by side statistics bounce rate and exit rate (also known as % exit in Google Analytics). Those sound like the […] Read More
Two-Factor Authentication (Part 2): How to set up 2FA on your Google account.
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. In my last article, Two-Factor Authentication (Part 1): What […] Read More
Two-Factor Authentication (Part 1): What is it and why should you use it?
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. Two-Factor Authentication, also known as 2FA, is a […] Read More
Pros and Cons of Outsourcing PPC
Pay-per-click (PPC) is important for any business that is looking to grow but it is difficult to manage in-house without a proper team of experts. Many are starting to consider […] Read More