Plumbers are considered essential businesses and are still able to perform critical services during the COVID-19 crisis. Most plumbers are not marketers, they are focused on providing repair service when […] Read More
Search Marketing – The Tardigrade of Marketing Channels
Netvantage SEO opened operations in May of 2008 amid the financial meltdown. While on the surface, this would have seemed to be the sort of decision that would have immediately […] Read More
Source vs Medium in Google Analytics
When reviewing traffic in Google Analytics, you have likely seen information on traffic Source and Medium. It’s pretty easy to get the two mixed up – Google Analytics even has […] Read More
Everything You Need to Know About FAQ Schema
If you have a question, but don’t know the answer, you’re very likely going to turn to Google. Heck, you might have even asked Google what FAQ schema is and […] Read More
My Latest Google Ads Support Fail
We got a new client last November, out of the Grand Rapids area. We inherited the client’s Google Ads account, which was a bit messy (as they normally are). We […] Read More
Understanding the locality of accounting SEO
One of the fun parts of doing SEO is playing with new tools and there’s never a shortage of them. Of course, the reason for so many new tools is […] Read More
How to Improve Your Content & SEO Strategy in 2020
Creating content with the end goal of ranking higher on the search engine results pages (SERPs) has evolved from merely stuffing keywords into articles to today’s more prevalent theme of […] Read More
Exit Rate vs Bounce Rate in Google Analytics
When poking around Google Analytics, you may have found side by side statistics bounce rate and exit rate (also known as % exit in Google Analytics). Those sound like the […] Read More
15 Websites for Free Stock Images & How to Optimize Your Free Images
Finding photos online is easy. Finding high-QUALITY copyright-free images that you can download and use right away, not as simple. If you’ve ever been frustrated while searching for free stock […] Read More