I’m on an encryption kick recent if you can’t tell. Back in December, I wrote an article entitled “Should I Encrypt my Website?” which strives to answer that exact question. […] Read More
Search Engine Optimization vs. Pay-Per-Click
A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
How Online Travel Agencies Can Drive SEO Results
There’s been a long debate about Online Travel Agencies (OTAs) in online marketing and whether they are beneficial or damaging to the hospitality industry. One of the main arguments regarding […] Read More
SEO Resources for Chiropractors
Standing out in Google for chiropractors is competitive. Most cities have numerous chiropractors and not ranking well in search engines means you may be missing out on a large amount […] Read More
How to Write SEO-Friendly Content
Getting your content out on the web is easy. Getting your voice heard and having people read your content is sometimes not so easy. The first thing to recognize when […] Read More
How to Create a Google Analytics Dashboard in Google Sheets
Recently, we’ve been getting a decent number of requests from clients to see specific Google Analytics (GA) data put into some kind of easily digestible table-like format and updated on […] Read More
Xenu Link Sleuth For Link Building & SEO Audits
Last week in our group blog post the Netvantage crew shared their favorite tools and how they use it. Mine was Xenu, as I assumed no one was going to […] Read More
Local SEO Tips for Bed & Breakfasts
Local bed & breakfasts and inns often can get lost in the shuffle in terms of rankings due to their small size. However, there are simple local SEO tactics that […] Read More
The Easiest Way to Insert Schema Into Your Website
UPDATE: 2021-09-23. I’ve written a short update to this article with some additional information and tips. Give it a read here. One of the tasks I get called upon to […] Read More