Happy Monday! We hope everyone had a wonderful Father’s Day!
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
Google Organic Click-Through Rates in 2014 — With the ever evolving SERP I always find this post on click-through rates interesting. No, it’s not anything you can hang your hat on when showing a client, but it illustrates at some level how CTR works organically. |
 This article selected by:Emily Clemons G+ | Twitter |
10 SEO mistakes made by businesses — Many businesses underestimate what it takes to carry out a successful SEO plan for their sites, often making any of these 10 common mistakes. Here is some insight and advice on how and why to avoid these errors. |
 This article selected by:Jerod Karam G+ | Twitter |
Google wants you to follow hot search trends in real time — Ever wonder what people are searching for on The Goog? The folks in Mountain View have just made it easier to do just that. Getting insights into current trends may help us SEO’ers grab a larger portion of searches for our clients. I think this is a good thing. |
 This article selected by:Joe Ford G+ | Twitter |
Get Your High-Performing Ad Copy Today! Buy Now! — I am always trying to fine ways to produce new ad copy that drive click through rate. This is a nice refresher on steps to take when writing PPC ad copy. |
 This article selected by:Lexie Kimball G+ | Twitter |
5 Things You Need to Know About Social Media & SEO — You can’t really call my selection an article, but the five bullet points are important ideas. My favorite point is, “Social Media Channels Are Search Engines, Too.” |
 This article selected by:Michael Hall G+ | Twitter |
Links, No Follow II: The Reckoning | Rated NC: Not For Content — Nofollow links. Once used by website owners to protect themselves against comment spam, now used out of fear of penalty from Google. What links should and shot not be followed? What is Google’s stance on all of this? Unfortunately, there are mostly questions and few answers on this topic. |
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