Happy Monday! We hope everyone had a safe holiday weekend! Here are this week’s Search Scoop articles: […] Read More
Posts Tagged: Paid search
PPC Tips and Tactics for HVAC Companies
With the sweltering weather in the Northern parts of the U.S. this past week, many HVAC companies have seen an uptick in business. Since homeowners are turning on their air […] Read More
Google’s Aggresso Reps at it Again
I have written about this subject before, but due to recent events, I feel like it’s important to once again discuss my negative experiences with Google. Coincidentally, one of my […] Read More
Search Scoop: Week of April 3rd
Happy Monday! Here are this week’s Search Scoop articles: […] Read More
Common PPC Questions from Clients
The search engine marketing industry changes rapidly and that will continue to be the case. Our clients and prospective clients are busy doing their real jobs and can’t keep up with […] Read More
Search Engine Optimization vs. Pay-Per-Click
A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
What Skills Are Needed To Get A Job In PPC?
Last month my esteemed colleague Adam Henige wrote a blog post about the desired skills to get a job in the SEO industry. I thought the post brought out some […] Read More
Search Scoop: Week of November 23rd
Happy Monday! Who is getting excited for turkey, mashed potatoes, stuffing, pie and so much more? Here are this week’s Search Scoop articles: […] Read More
“What is A High Bounce Rate…?” How To Address Visitor Retention Data in PPC
I am asked that question and many other data centric questions weekly by clients. It is a good question – a fair question. There are campaigns running and we want […] Read More