Google Review Email Templates

We often get asked the question “How do I get more Google reviews for my business?”. The answer is simple: Ask for them!

We’ve covered the topic of Google reviews quite extensively on our blog. We have articles on how to get more Google reviews, the importance of online reviews, and even how specific professions like accountants, dentists and HVAC companies can get more Google reviews. This article is designed to provide you with some simple templates for improving your chances of getting more Google reviews.

Many of these email templates can be used with the help of a mail merge, where you link data from a spreadsheet software (like Excel) to a word editing software (like Word). However if you only manage a handful of customers per month, personalizing each of your Google review email requests will be much more effective. Use these templates as a starting point to create your own template that is best suited for your business type and the interests of your customers.

Create a link to your Google review page

First things first, you want to make it as easy as possible for your customers to review your business. Providing them with a link that takes them directly to your business profile on Google will generate far more reviews than simply asking the customer to “Google us”.

Here’s how you do it:

  • Step 1: Go to Google My Business and access your business profile.
  • Step 2: On the Home tab, navigate to the “Get more reviews” section.
  • Step 3: Click the “Share review form” button and copy the link provided to your email template.

Google Review Template Example 1

Including information about you mission statement, company values, or workplace culture can help convince a customer to leave you a review. Instead of relying on the same template over and over again, try to personalize your Google review templates as much as you can. It establishes a connection with the customer, encourages them to read the whole email, and increases the chance that they’ll not only write a positive review but write a detailed review – which is something that Google loves.


This is YOUR NAME, the contractor who worked on your SERVICE PROVIDED. I’m glad that we were able to fix that issue with your SERVICE just before the storm rolled in!

I just wanted to follow up with you to ask if you were satisfied with our SERVICE work on DATE and to see if there was anything else that we could do to fulfill your needs? At YOUR COMPANY, we pride ourselves on our customer service above all else and we are committed to fulfilling your service needs at a level that’s higher than what our competitors provide.

If you were satisfied with our work, I wanted to ask if you would be willing to write us a review on Google? You can do so by clicking on the following link:


It would really mean a lot to our business and help us gain exposure to those who are looking for similar services to that which we provided for you.

If you have any questions about this process, please don’t hesitate to reach out. We hope you have a great day!



Google Review Template Example 2

Make it a habit to include a request for a Google review if you send a completed project via email. This is an excellent time to request a review as you still maintain a close connection with the customer and B. it signals a final completion of the work that you have provided.


Please see the attached document for SERVICE that you requested for completion of our work. If you have any questions with the information in the report please do not hesitate to ask by emailing me or giving us a call at NUMBER.

If you’re happy with our services, we wanted to see if you wouldn’t mind taking a few seconds to leave us a review on Google?


We love hearing your thoughts and your feedback will help us ensure that we are providing excellent service to all of our future customers.

Thanks and have a great day!


Google Review Template Example 3

Offering your customers some kind of financial incentive is a common tactic that businesses use to boost the total number of Google reviews. It is also a way to encourage your customers to become repeat customers and establish loyalty with your business. Depending on the type of business that you operate, you may want to utilize this tactic right from the start or if you find that you’re having a tough time getting fresh Google reviews.


Hope everything is going well since you stopped by our office. We appreciate you choosing us for your SERVICE needs!

I’m reaching out to ask a favor – would you be willing to leave us a review on Google?

It should only take you a minute to complete and you can get started by clicking on the link below:


Once you complete the review, let us know and we’ll email you a 50% off coupon that can be redeemed at your next SERVICE appointment. It’s our way of thanking our customers who try out our services during these unprecedented times.

Thank you!


Establish consistency

The most important part of establishing a system for getting Google reviews is to stick to that system. Many business owners rack up a few Google reviews, call it good, and stop requesting customers to review them. Google needs to know that your business is constantly generating business activity. If you can show to Google that you are fulfilling a large number of services for happy customers, they will be happy to refer more business your way.

Michael Hall

Michael Hall is an Account Manager at Netvantage SEO, which specializes in SEO, PPC and social media. Mike also runs our Denver office.

Leave a Reply

Your email address will not be published. Required fields are marked *