Happy New Year!
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
The Pit: Landing Page Critique — A novel concept over on Inbound.org where other pros give out free advice on improving your landing page’s conversion rate. Worth a look if you feel your pages are underperforming and you’re looking for another set of eyes (or ten). |
 This article selected by:Jerod Karam G+ | Twitter |
Password Tips and Tricks — It’s the beginning of the year and there’s no better time than the present to bone up your security and beef up your passwords. Don’t know where to start? Check out this guide that gives real actionable advice and password tips. |
 This article selected by:Joe Ford G+ | Twitter |
Pre-New Year Strategy: Write Your 2015 PPC Game Plan — Susan Wenograd does a very nice job of providing some concise points and reminders of reviewing your PPC accounts as we move into 2015. |
 This article selected by:Lexie Kimball G+ | Twitter |
Why I Would Give Up Facebook in a Heartbeat — If I didn’t use my personal Facebook account to manage business pages, I wouldn’t have it so this article is a personal favorite. |
 This article selected by:Michael Hall G+ | Twitter |
The Coming Link Apocalypse — This article, written way back in 2007 Eric Ward, is his prediction that websites that use manipulative link building tactics will pay for it one day. His taking the higher ground approach to link building is still very much relevant today. |
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