Happy Monday! On this day in 1914, Babe Ruth made his MLB debut!
Here are this week’s Search Scoop articles:
 Abbey Hadar G+ | Twitter |
Help! I just launched a new website and my search rankings tanked! — Planning on launching a new redesigned website for your company? If so, don’t forget about incorporating your SEO tactics. Will Scott outlines four common mistakes to avoid before you launch your new website, while still keeping all the success from your current organic search rankings. |
 Adam Henige G+ | Twitter |
New Study Reveals Top Local SEO Ranking Factors for 2016 — Like everything with Google, local search is always evolving. This study breaks down the relative importance and unimportance of common local search factors. |
 Jerod Karam G+ | Twitter |
Microsoft May Ban Your Favorite Password — YAY! Stronger passwords! I’m not a fan of Microsoft in general but this sounds like a good step towards overall security. |
 Joe Ford G+ | Twitter |
The 10+ biggest things to happen in PPC so far in 2016 — 2016 is half over and it has been a huge year for changes in PPC. This is a great recap of all the changes – text ads, right rail ads, local search ads and more. |
 Kyna Garrett G+ | Twitter |
Google to Tell You When You Found a Good Hotel Deal — Google seems to always be making changes to the 3-pack map listing in the SERPS to make things easier for users. Not only can users sort through hotels based on price, ratings, and amenities, but Google is now adding another competitive spin on the map listings for the hospitality industry. |
 Lexie Kimball G+ | Twitter |
What’s the Perfect Length For Viral Content? — What makes content go viral? Fractl studies some of BuzzFeed’s top content to see what really makes articles rapidly spread across the internet. |
 Michael Hall G+ | Twitter |
How To Be More Persuasive – Psychology 101 for Link Builders — Outreach is a critical part of a successful link building campaign, and there is a great deal of psychology behind persuading people to link to your site. This is a great article highlighting language style, egobait, information gap, prospect theory and the six principles of influence from Influence: The Psychology of Persuasion. |
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