Happy Monday! We hope everyone had a safe and happy Halloween!
Here are this week’s Search Scoop articles:
 This article selected by:Adam Henige G+ | Twitter |
Semantic Analytics: How to Track Performance and ROI of Structured Data — I’m no programmer, so this hurts my head a little. But, I suppose something like this method of measuring the impact of measuring schema data should blow your mind. |
 This article selected by:Andrea Barnes G+ | Twitter |
Lysol Bought the Top Google Search Result for ‘Ebola’ — Would you ever take advantage of a worldwide epidemic to gain website traffic? Find out how Lysol is SEO-ing Ebola in this article by Brian Merchant. |
 This article selected by:Joe Ford G+ | Twitter |
Secret Sauce LoMo Tips for More PPC Sales — These are some must read tactics on using local PPC to your advantage. |
 This article selected by:Lexie Kimball G+ | Twitter |
The ABCs of Content – 26 Ways to Always Be Creating — ABC easy as 123…you know how the song goes; now check out the ABCs of content creation or click here for the song! |
 This article selected by:Michael Hall G+ | Twitter |
The Monster List Of Citation Building Ideas — A huge list of citation building websites and resources put together by Synup. Useful for all businesses in all industries. |
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