Search Scoop: Week of March 16th

Happy Monday! Here are this week’s Search Scoop articles:

Adam Henige
Adam Henige
How Low Can #1 Go? (2020 Edition) — Recently I worried that I had developed an ulcer and this post explains why. Dr. Pete shows just how aggressively Google has shoved down the number one organic ranking for many terms since 2013. As you’ll see, it’s more important than ever to monitor the structure of SERPs for your money keywords.

Elyse Motte
Heart, Ear, Eye Mind, Mouth: Local SEO Exercises for Your Least Technical Clients — Sometimes, spewing SEO jargon at clients will make things harder on both ends. This article, however, talks about how you can use your least technical clients to produce great local SEO.

Jerod Karam
Suddenly working at home? We’ve done it for 22 years—and have advice — Friends, this COVID-19 pandemic is no joke. I see photos and stories online of people ignoring the CDC warnings and trying to pack themselves into bars & restaurants. Please be smart during this uncertain time. STAY HOME! WORK FROM HOME! HERE ARE TIPS!

Joe Ford
Brands are struggling to score a Super Bowl touchdown—  This article is a great summary on intent-based keyword marketing and how it relates to brands who had missteps with search queries in regard to their Super Bowl ads.

Kelli Kaufman
2020 Google Search Survey: How Much Do Users Trust Their Search Results? — An interesting read on the different measures Google has taken to ensure only relevant and factual information shows up in search results. Definitely progress being made and hopefully users are becoming more trustworthy of the search results as well.

Lexie Kimball
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] — Have you ever bought a product based on a positive online review and been disappointed? You’re not alone. A rise of inaccurate or fake reviews has to lead to consumers wasting money. Greg Sterling pulls interesting data on this topic in his Search Engine Land article.

Michael Hall
The Link Builder’s Guide to Email Outreach — It’s pretty easy to get into a groove when link building, which has its benefits and drawbacks. If you send emails for link building, here are a few good templates and ideas that you can use.

Netvantage Marketing

Netvantage SEO is a search engine marketing company founded in 2008. We assist businesses in a variety of industries with search engine optimization and paid search management.

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