A common question in online marketing is: “What is the difference between search engine optimization (SEO) and pay-per-click (PPC)?” Then there is the follow-up question: “Which one is better for […] Read More
Posts Tagged: pay per click
Using the Ad Preview Tool in PPC and Local SEO
Of all of the tools available in search marketing, the one that I use quite a bit in both SEO and PPC is the Ad Preview Tool. The Ad Preview […] Read More
Search Scoop: Week of April 7th
Happy Monday! In Netvantage news, Managing Partner Joe Ford visited his Alma Mater last week to share tips and tactics for paid search campaigns with undergraduate students. He presented to […] Read More
A plug for Joe and the Greater Lansing Business Showcase
Netvantage SEO’s Joe Ford presents “Using Search Engines to Market Your Business” for Capital Area IT Council In association with the Capital Area IT Council, the Greater Lansing Business Showcase […] Read More